What 259 agencies reveal about earning more without raising prices, cutting overhead or overworking your team. A fireside chat with Parakeeto and Function Software.
With Marcel Petitpas of Parakeeto and Sean Harris of Function Software
An educational session you can't miss.
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How to measure each one, what to aim for, and how to use them to improve profit.
Why nearly half of agencies lost revenue last year while working harder.
The reality for the 52% of agencies that held their rates flat in 2025.
76% of agencies still do it. Fix scope clarity before the work starts, not after.
Only 29% of agencies call theirs very accurate, yet every profit decision is built on it.
Where AI helps agency operations, not just copywriting, when half of agencies see no financial impact yet.
CEO & Co-Founder, Parakeeto
Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability. As a speaker, podcast host and consultant specializing in Agency Profitability Optimization, he's helped thousands of agencies, consultancies and professional services firms worldwide measure the right metrics and improve their profitability.
Director of Customer Experience, Function Software
Sean leads Customer Experience at Function Software, the company behind Function Point, FunctionFox and Frankly. His team runs implementation, onboarding, support and customer success, so he sees firsthand how agencies set up their operations, and where profit slips away between the estimate and the invoice. Before joining Function Software, Sean was a Senior Manager at ServiceTitan, leading implementation, support and onboarding for its Pro product.
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